Beyond Disruption: Unveiling the Secret to Success without Disrupting Industries

 Hi everyone! You are listening to my YouTube  channel, which is to help you learn something   new every day! Let’s start, what is new today? The writers of the best-selling book Blue Ocean   Strategy, W. Chan Kim and Renée A. Mauborgne,  wrote a book called "Beyond Disruption:   Innovate and Achieve Growth without  Disrupting Industries, Companies, or Jobs."   The book challenges the common belief that  innovation is about shaking up markets and   making new ones. Instead, it says that the most  successful innovators are those who create value  

Beyond Disruption: Unveiling the Secret to Success without Disrupting Industries

 for both themselves and society by solving  problems and making more chances available.  The book gives a plan for making what the authors  call "blue oceans of non-disruptive creation."   These are new markets that don't  take business away from current ones,   but instead add to and improve them.   The authors use examples from different industries  and areas, such as education, health care, energy,   entertainment, and technology, to show  how blue oceans of non-disruptive creation   can be made by following four principles: - Reimagine boundaries: Find and question   the implicit beliefs that limit the  scope of 

innovation and create new   demand across different dimensions of value. - Focus on problems: learn about customers'   and non-customers' pain points and  unmet needs, and offer answers that   get rid of trade-offs and make people happier. - Reach beyond existing demand: Use the untapped   potential of people who aren't customers but could  be if they didn't face roadblocks to joining or   buying. Give them good reasons to join the market. - Build platforms for participation:   Use network effects and collaboration  to increase the innovation's impact   and spread and make a system where everyone wins.  The book also gives practical tools and  advice for applying the framework to any   industry or situation, such as the  Non-Disruptive Creation Index, which   measures the degree to which an 

Beyond Disruption: Unveiling the Secret to Success without Disrupting Industries

innovation is not  disruptive, the Blue Ocean Opportunity Finder,   which helps find promising areas for creating  blue oceans of non-disruptive creation,   and the Blue Ocean Studio, which is an online  platform that helps implement the framework.  "Beyond Disruption" is a smart and important  book that looks at innovation and growth in   the 21st century from a new point of view. It  challenges the common story of disruption and   competition and shows how innovators can  create value for themselves and society   by expanding the limits of markets and fixing  human problems. Anyone who wants to learn how to   develop and grow without displacing industries,  companies, or jobs needs to read this book.